Lady M is expanding into the cosmetic and body care industry with a new brand, which emphasizes advancements in elegant scents and natural colors inspired by its expertise in high-quality sweets. The flagship products will include lipsticks and eyeshadows, offering a vibrant and sophisticated color experience with unique olfactory notes distinct to Lady M. This extension brand also aims to deliver innovative beauty products that harmonize sensory experiences inspired by the combination of Japanese and French aesthetics, which merges with Lady M’s core concept.